Articles tagged with "Business"


  • Meet Ron McKeefery, VP of Performance and Education for PLAE [Interview]

    The world of health and fitness seems to be changing rapidly every single day. If you are starting your own fitness business, it can almost be impossible to fathom what it will take to provide high-quality performance and to stay relevant in a business that is constantly evolving. Today, we’re talking to Ron McKeefery who […] …

  • Meet Calvin Richard, Owner of Verus Strength & Fitness [Interview]

    Choosing to start your own fitness business is a major commitment with great potential for making a lasting impact and creating personal and financial independence. But that commitment does not come without various risks and unforeseen obstacles. In order to achieve sustainable success with your business, you need to stay focused and never lose track […] …

  • Meet Ally Diamond, Coach at Orangetheory Fitness [Interview]

    Finding the proper motivation to start and finish a workout can be difficult, cant’ it? The internal desire to get yourself to the gym or to get your routine started can come and go. If you choose to start your own fitness business, you will be even more aware of this volatile cycle and will […] …

  • 10 Simple Can’t-Miss Tips to Master Your Thoughts

    Everybody worries to some extent. That’s just human nature. However, it’s how we respond when those thoughts enter our mind that determines a lot. Really, there are two options: You can be controlled by your thoughts, or you can control your thoughts. Think about all the ways we can get in our own head: Did I make […] …

  • 7 Actionable Steps: Think Small to Achieve Big Goals

    Our team is committed to “Start Small. Think Big. Go Deep,” so we love learning more about better goal setting for bigger returns. In a recent episode of Freakonomics “Big Returns from Thinking Small,” Owain Service and Rory Gallagher talk about thinking small for big returns. They are proponents of taking your long-term goals and breaking them down […] …

  • Are you polite or persistent? (Pro Tip: Be Both)

    What makes a good salesperson? Our CEO took some time in a recent team meeting to review the balance we try to encourage every member of our sales team to maintain. It’s a balance that takes time to learn and years to master, but it takes only 3 words to sum it up: Polite and Persistent! […] …

  • How do trainers work? Meet Tony Gentilcore

    Tony Gentilcore is a strength and conditioning coach, writer, and owner of CORE training studio in the Boston, Massachusetts area. You’ve probably seen his articles on sites like T-Nation.com, Menshealth.com, Bodybuilding.com, Stack.com, and more. Tony’s casual writing style is equal parts wisdom and hilarious stream-of-consciousness. If you frequent his blog, you know that feeling — like […] …

  • 4 Effortless Strategies to Help You Win at Business

    In a recent team meeting, our CEO shared his notes from Steve Blank‘s book, The Four Steps to the Epiphany: Successful Strategies for Products that Win. Here’s what stood out to us: Learn how to focus on clients over the product. In the early stages of a startup, focusing solely on “execution” will put you out of […]

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